Digital marketing is the type of marketing which involves non-linear approaches which are technical in nature.It basically involves digital technologies for marketing.When promotion and publicity of a product or service are done through digital means it is referred to as digital marketing. This majorly involves internet but some other techniques like display advertising, mobiles etc are exceptions.
Traditional marketing tools have been used by companies for decades and have proved a success. Traditional marketing includes advertisements through the newspaper, magazines, mailbox flyers, commercial advertisements on tv and billboards etc. But with a digital way of marketing the success rate has multiplied tenfold times. The foremost reason for that is the approach of digital marketing which is too wide and large scale.
Some of the reasons why digital marketing is better than traditional marketing are enlisted below:
Reach targeted audience
Digital marketing includes social media advertising in its ambit. Promotion of a product/service is done through the website and other social media channels like youtube, twitter, facebook, Instagram etc. With this kind of advertising one always has the option of creating a campaign for the targeted audience according to age, interests, gender, location etc. Catering to the needs of those who are actually interested is quite easy with a digital way of marketing. In this strategy, one doesn’t show up to those who won’t bother. Instead only the interested ones will watch the ads created. In traditional marketing one cannot control the eyeballs on advertisement.
Reliable ad insights:
The insight tools available in the market for monitoring brand performance and campaign success is the greatest advantage of Digital advertising. Web development has given us the benefit of insight tools where one can view the advertisements reach and views it has attracted within a time frame. This helps in knowing how our content is performing, are the views according to estimation or not? Through insights, one knows the success of advertisement and whether any changes are required or not. In traditional marketing, this feature is absolutely missing. A random advertisement is created and there is no followup for performance.
Cost friendly techniques
Posting an ad on facebook, youtube or any other social media platform is free or minimally charged. Though hosting a website for the brand promotion involves investment but it is affordable. Digital marketing involves emails which can reach people in lakhs and the investment is almost nil. Whereas traditional marketing is expensive. Print ads, flyers and commercials on tv are much more costly as compared to digital means.
Building a website with quality content targeting audience which is hand-picked and according to the purpose can generate really good results of brand development. The biggest merit of digitally marketing a product is one can always choose to whom the marketing to be targeted. This helps in increasing popularity and awareness among the class which will most respond to it. Traditional marketing also involves brand development but digital goes a long way in achieving it and is more intense.Traditional marketing tools are now conventional ones with the introduction of digital media. Digital tools are widespread, cost friendly, reach a targeted audience, allow insights and are best ways for a brand recognition.